Greece’s Holiday Home Market in 2026: New Trends Take Shape

Growing Demand for Smaller Holiday Homes

Greece’s holiday home market is entering 2026 with notable shifts in buyer preferences. One of the most significant developments is the rising demand for smaller, more affordable properties.

Since late 2025, buyers have increasingly shown interest in newly built homes ranging between 60–70 square meters with two bedrooms, as well as more compact units of 35–45 square meters with one bedroom. These properties offer a lower entry point into the market while maintaining strong rental and resale potential.

The smallest units are particularly attractive to investors seeking short-term rental income, as they combine manageable acquisition costs with solid yield prospects in established tourist destinations.

Strong Momentum in the Luxury Segment

At the same time, demand for high-end holiday homes remains robust. In 2025, approximately one in four transactions involved properties priced above €600,000 — a proportion that has tripled compared to previous years.

This trend reflects a growing segment of international buyers willing to invest in premium construction standards, modern architectural design, energy efficiency, and enhanced amenities.

The average sale price of newly built holiday homes reached €450,000 in 2025, marking an increase of more than 37% compared to 2024. Buyers from Germany, France, the Netherlands, Belgium, and the United States demonstrated a stronger willingness to allocate higher budgets for superior-quality properties.

Emerging Investment Hotspots

While established destinations such as Chalkidiki, Crete and the Ionian Islands — particularly Corfu — continue to attract strong demand, new areas are gaining traction.

Kalamata and Thessaloniki are increasingly viewed as promising alternatives. Thessaloniki, in particular, is emerging as a dynamic option for premium residential investments, offering more competitive pricing compared to the Athens metropolitan area while maintaining strong urban infrastructure and connectivity.

Different Buyer Profiles, Different Motivations

Buyer motivations vary by country of origin. German and French purchasers primarily focus on lifestyle and personal use, often seeking a second home in a Mediterranean setting.

In contrast, buyers from the Netherlands and Israel are more frequently driven by investment objectives, targeting both short-term rental income and long-term capital appreciation.

A Market That Is Diversifying

The Greek holiday home market in 2026 appears to be increasingly diversified. The simultaneous growth in demand for compact, budget-friendly units and high-value luxury homes indicates a maturing market capable of accommodating multiple buyer segments.

As international interest remains strong, the year ahead is expected to further consolidate Greece’s position as a key destination for both lifestyle-driven and investment-oriented property acquisitions.